Biden-Harris Inauguration
The 59th Presidential Inauguration represented a transition from Joe Biden as a Presidential candidate to President-Elect Joe Biden — and it came just as the country was processing the grief of a frightening insurrection only days prior. At the heart of this transition was uniting a divided country. We were no longer advertising a candidate. It was time to get to work. Together.
Luscious gradients were traded in for a more traditional navy and gold. And the hierarchy of our typography flipped. During the campaign, Decimal shouted from the rooftops. But here Mercury takes the lead — sturdy and stable, and ever-so graceful with its presence.
Luscious gradients were traded in for a more traditional navy and gold. And the hierarchy of our typography flipped. During the campaign, Decimal shouted from the rooftops. But here Mercury takes the lead — sturdy and stable, and ever-so graceful with its presence.
![](https://freight.cargo.site/t/original/i/f3b86ea2eaea4bd12772160a6dc78cbbd101b2a4c452bc246efee39a98b440ab/Group-48096882.jpg)
![](https://freight.cargo.site/t/original/i/637ae3711cf525fe4d02cc0b51b4a02ed51ccbcfa894de45be85f4ca05e3ba4e/Biden_Harris_Inauguration_2021_Washington10.jpg)
![](https://freight.cargo.site/t/original/i/9d52e300a3ad6525856b473aac1f2aa986583ebc2dd84159b09bff8d57028a61/TChing-2021InauguralBallPosterFinal18x2422web.jpg)
![](https://freight.cargo.site/t/original/i/5a333f49dc438d8f19d8056583f0a739f7bfb671ba70db268ab98495351ea3d3/Mask-group.jpg)
![](https://freight.cargo.site/t/original/i/d1f399de859c446ef61f198fddb5dfb4c5d975b16c1ab0fbe71b775bbd459d7e/Group-48096878.jpg)
![](https://freight.cargo.site/t/original/i/6c5877c07723f88e80d5ccdc008ca054e610df58e79580c694f1931be364d8a8/Group-48096877.jpg)
![](https://freight.cargo.site/t/original/i/ba89d6b608facb9394156b4c05b352d54b31163c345bddac405fdda84aeb4292/merlin_182622888_54bd28cc-3159-4a38-8d23-ed8c247e8067-superJumbo.jpg)
![](https://freight.cargo.site/t/original/i/75608d993b65c37d64829b5d5cde6ad85588aa8194df5e2c6f2d077b8b225a1e/Group-48096881.jpg)
![](https://freight.cargo.site/t/original/i/dd89ed90eeab6e3f35704c77f54ef36c33e640c1c9b5e7c125ce8ad0fc383027/biden-harris-inauguration-photos-1.jpg)
Client Biden-Harris Inauguration
Creative Direction & Design Robyn Kanner
Decimal & Mercury Typefaces Jonathan Hoefler
Designers Damaris Bravo, Julian Williams, and Rebecca Nathanson
Project Manager Aja Nuzzi
Biden-Harris Illustration Tracie Ching
United America Hoodie Joe Perez Studios
Creative Direction & Design Robyn Kanner
Decimal & Mercury Typefaces Jonathan Hoefler
Designers Damaris Bravo, Julian Williams, and Rebecca Nathanson
Project Manager Aja Nuzzi
Biden-Harris Illustration Tracie Ching
United America Hoodie Joe Perez Studios