2020 Biden-Harris Campaign
Opposition Branding
Previous campaigns have traditionally shown their opposition in an aggressive angry light using high contrast, zoomed-in photographs. We wanted to take a different approach: make the opposition feel dull and morose using flat, grainy images. This way we are not giving our opposition power. We’re taking it away.
This direction, which came out of conversations with Sam Esmail and his work on Mr. Robot, has since become the norm for many Democrats. Read more here.
Opposition Branding
Previous campaigns have traditionally shown their opposition in an aggressive angry light using high contrast, zoomed-in photographs. We wanted to take a different approach: make the opposition feel dull and morose using flat, grainy images. This way we are not giving our opposition power. We’re taking it away.
This direction, which came out of conversations with Sam Esmail and his work on Mr. Robot, has since become the norm for many Democrats. Read more here.









