ACLU
Brand Refresh
OrganizationFor nearly 100 years, the ACLU has been our nation’s guardian of liberty, working in courts, legislatures, and communities to defend and preserve the individual rights and liberties that the Constitution and the laws of the United States guarantee everyone in this country.
Strategy
The ACLU needed a visual identity that reflected its commitment to justice. Clear typography and a vast color palette create space for audiences to engage and take action. Editorial-style collages add texture, drawing attention and making the content feel more human. All told, the refresh balances the weight of legacy and a canvas for its future.
Awards Shorty Awards
















 

ProjectACLU
Brand Refresh

ContributorsRobyn Kanner
Eric Ziminsky
Rae Roberts
Francesca Larson
Deanna-Marie Norcross
Carlin Scrudato

Studio Mosaic
Production Type ClientAbdool Corlette
Kulsoom Rizvi
Joe Morelli
Sarah Piper-Goldberg
Brandon Felton
Eva Lopez
Tyler Richard