Creative Director — Storyteller
I’m Robyn.
My award-winning work is anchored in collaborating with people who share a commitment to creating meaningful experiences that inspire impactful change.
- Presidential Campaign
After securing a decisive victory in the South Carolina primary, Biden for President approached me to lead a brand refresh, setting the stage for the general election. We embraced vibrant colors and luscious gradients to symbolize unity and harmony across America, a bold visual statement that garnered widespread praise.
This work involved onboarding a team of 25 in-house designers and numerous freelancers, transforming Joe Biden into a multidimensional candidate reflective of America’s evolving diversity. These efforts played a pivotal role in the campaign’s success, helping to win the battle for the soul of the nation.
“The Biden visual identity was a powerful antidote to the Trump brand.” – Lilly Smith, Fast Company