Biden-Harris 2020
After securing a decisive victory in the South Carolina primary, Biden for President approached me to lead a brand refresh, setting the stage for the general election. We embraced vibrant colors and luscious gradients to symbolize unity and harmony across America, a bold visual statement that garnered widespread praise.

This work involved onboarding a team of 25 in-house designers and numerous freelancers, transforming Joe Biden into a multidimensional candidate reflective of America’s evolving diversity. These efforts played a pivotal role in the campaign’s success, helping to win the battle for the soul of the nation.
“The Biden visual identity was a powerful antidote to the Trump brand.” – Fast Company



“WORLD STAGE” Shirt with Joe Perez for Anna Wintour’s “Believe in Better” collection.








ProjectBiden-Harris ‘20
Contributors
Robyn Kanner
Carahna Magwood
Jonathan Hoefler
Abbey Pitzer
Aja Nuzzi
Allison Press
Anisa Chugthai
Ashley Siebels
Chelsea Alexander
Christian Richard
Colleen Murphy
Damaris Bravo
Eric Ziminsky
Jazmine Johnson
Jess Lucia
Jessica Monroy
Julian Williams
Karena Meyer
Kyle Eaton
Maggie Bignell
Ojwanna Wilson
Rebecca Nathanson
Ryan Eaton
Tashi Scott
Teagan Aguirre