Portland Fire
WNBA
OrganizationThe WNBA is a bold, progressive basketball league that stands for the power of women. Portland Fire is the latest expansion team. A legacy reginited.
Strategy
The secondary PDX mark leans into the team's connection to Portland, Oregon. It's inspired by the Willamette river, reflecting the movement that flows through the city. The logo plays a prominent role in the Fire’s identity and is worn by players on the court and fans in the stands.










ProjectPortland Fire’s “PDX”
ContributorsRobyn Kanner
Rae Roberts
Sam Howard
Madeline Maguire
Carly Gussert

Free Agency Creative
Studio Mosaic